In today’s world, it is not clear what credibility means. Is it authenticity, is it trust, is it integrity? The dictionary says that it’s the demonstration of trust. We’re not sure that’s 100% accurate. Curious what you think.
We were once in a village economy. Then we moved into the industrial age, and now we are moving back toward a village economy, it’s just a global village. As part of the global village, how will we decide who to work with and who to avoid? One of the key factors is credibility.
Global Credibility Expert Mitchell Levy has embarked on a Napoleon Hill exercise to interview 500 thought leaders on credibility. As he’s interviewed over 150 thought leaders, he’s uncovered a number of basic elements that define credibility.
In a sentence, he’s uncovered a basic component of credibility. “Show up when you show up!” This means coming early, being prepared, and sharing your heart.
Why would someone want to be interviewed as part of this series?
1. One response is to be part of this grand experiment that will be talked about for hundreds of years.
2. Another response is the value that participants get from preparing and interacting with Mitchell to create their episode.
3. The third response is something that Whitney Johnson said after her interview. “I’m excited about creating my Credibility Sizzle Reel!”
What can you do now to learn about credibility?
Watch 2-4 credibility episodes in the credibility search engine (https://ThoughtLeaderLife.com) and see what you think. Were you impressed with the thought leaders credibility sizzle reel? Is there something they could do better? Does it give you ideas of what you can do or say better?
Thought Leaders featured on this special series answer 5 key questions about their credibility in a short 6 to 9-minute interview. These are designed to allow you to know them better and see who they serve, how they serve them, how they have the credibility to serve, and how they drive awareness of what they do.
The 5 questions are: 1) What is their customer’s point of pain (CPoP), 2) How do they address that pain?, 3) What gives them the credibility to do what they do?, 4) How do they share their credibility?, and 5) How can people get in touch with them?
This is a grand experiment on defining and sharing credibility. If it makes sense, please join those being interviewed. Either way, please share the credibility search engine with others. Thanks for being part of this grand experiment!