Integrating Content Into the Process of Developing Customer Relationships
For this month, Mitchell Levy, Chief Instigator of Ahas on the Aha Amplifier (http://AhaAmplifier.com), is joined by Scott Abel, known as the Content Wrangler (http://www.contentwrangler.com), as his co-host. This month’s theme is cultivating brand loyalty. The episodes will emphasize the use of content to drive exceptional customer experience — how to create, manage, and deliver content in advanced ways to improve the consumer’s life. Each person in a business is involved in marketing and must know how to execute it well.
In Episode #80, Mitchell starts by formally introducing his co-host, #ThoughtLeader Scott Abel (@ScottAbel). Mitchell notes that with the technology of today, the transfer from one product or service to another is easily done by customers with fewer opportunity costs. Customers not wanting to transfer to another brand is the challenge. Scott suggests focusing on providing great customer experience from the point when a customer considers your brand,right up to post sales.Everyone in the company must work together to maintain consistency in customer service.
The blog with embedded audio and video: https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-080-co-host-scott-abel/
In Episode #81, #ThoughtLeader Dr. Andrew Bredenkamp, president and CEO at Acrolinx (http://www.acrolinx.com), discusses with Mitchell and Scott about driving customer experience by using the content.Everyone in the company is responsible for marketing in projecting the brand and developing relationships with people. The goal is to differentiate from the competitor, and the key is to make sure the content is in a single voice to avoid confusion among consumers. Scott adds that Google gives higher value to post-sale content. Mitchell highlights that it is mainly what the advocates generate online: using customer’s jargon and content needs to form a human engagement.
The blog with embedded audio and video: https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-081-andrew-bredenkamp/
In Episode #82, Mitchell and Scott share insights with global content strategist and #ThoughtLeader Kevin Nichols (http://www.kevinpnichols.com).The discussion continues on how the content now should be looked upon and how to understand the components of content development and management. Kevin (@kpnichols) adds that the center of the customer’s relationship with the brand is the content. If the elements of content are presented in a diagram, in the three corners, there is a triangle with the content, consumer, and product/service. The brand encloses those elements in a loop.Listening and knowing which content best serves up to consumers can develop seamless consumer experience.
The blog with embedded audio and video: https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-082-guest-kevin-nichols/
In Episode #83, Mitchell Levy and Scott Abel have an interesting talk with #ThoughtLeader Jeanne Bliss (http://www.customerbliss.com), author of “Chief Customer Officer: Getting Past Lip Service to Passionate Action.” Jeanne distinguishes that an exceptional customer experience is the one that has improved the life of the customer. Customers must be treated as human and not in terms of sales.Businesses need to achieve the goals and objectives of customers.
The blog with embedded audio and video: https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-083-guest-jeanne-bliss/
In the final episode (#84), Mitchell and Scott wrap up this month’s theme with guest #ThoughtLeader Dr. Carmen Simon of Rexi Media (http://www.reximedia.com). Mitchell notes that it is one of the most interesting interviews they have had on #TLL. Dr. Simon explains a science-based approach to creating content that is memorable: a good proportion of habit and novelty.
The blog with embedded audio and video: https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-084-guest-carmen-simon/
Check out these episodes to know the importance and impact of content creation for a business to cultivate brand loyalty.
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