Thought Leader Life 120: Co-host Kent Gustavson

One of our co-host is Kent Gustavson (@DrKent).

In the spirit of coopetition — that is, cooperation among players in the same industry — Mitchell Levy, Chief Instigator of AHAs at AHAthat: http://www.ahathat.com/, sits down with fellow thought leader and publisher Kent Gustavson, founder and CEO of Blooming Twig Books. Together, they give us a sneak preview of the month-long discussion on practical thought leadership. An idea that was once difficult to comprehend will now be broken down to a concept that everyone can understand.

Another important topic taken up in their conversation is the concept of virality, where much thought has to be accorded to your content so as to excite your audience.Of course, when talking about virality, social media cannot be far behind, and both Mitchell and Kent share tips on how you can improve your LinkedIn profile to get the job of your dreams.

But above and beyond working for money, they underscore the importance of being mission-driven to become a truly influential thought leader and to both herald and accomplish the changes the world needs.

We also eavesdrop on their discussion about hustling, which is necessary for start-ups, where there is a great deal of sweat involved.

Since Kent is both an accomplished musician and a prolific businessman. He shares how other businesses and even individuals can learn from the music industry and how it has transformed through the years.

So sit tight as both Mitchell and Kent strive to make thought leadership more accessible to and practicable by all.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of AhaMessages from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://www.ahathat.com/:

• Practical thought leadership is a sweet-sour title. It’s an awesome term for when an expert becomes somebody people follow. @drkent #TLL
• There’s dumbing it down and there’s smarting it down. Practical thought leadership takes up an esoteric concept and brings it down. @drkent

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