Accelerate the organic growth of your company through a customer-centric framework. This episode features #ThoughtLeader and #Expert Laura Patterson (https://www.linkedin.com/in/laurapattersonvem/), author of “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth” and president of VisionEdge Marketing, Inc.
Laura is passionate about helping companies take a customer-centric data-to-insights performance management approach to growth. She has been a trusted advisor with global customer engagement expertise within the technology, financial services, life sciences, and manufacturing industries. With her knowledge and experience, she has become instrumental in enabling customers to succeed with more accurate marketing measures and decisions through a fact-based customer insights approach.
If you recognize that you’re growing organically but are not accelerating that growth and you can’t put a finger on what’s missing, reach out to Laura Patterson by visiting her website, https://visionedgemarketing.com/, or going to her profile at https://www.linkedin.com/in/laurapattersonvem/.
Here are a couple of AHA messages from this episode:
- Leaders who are struggling with accelerating organic growth should reach out to Laura Patterson and learn how it’s done. https://www.linkedin.com/in/laurapattersonvem/
- We have found out that many companies struggle with accelerating growth because they don’t have the right processes in place. https://www.linkedin.com/in/laurapattersonvem/
- Most companies don’t know how to use data. They’re not customer-centric in the way they think. They’re inside out as opposed to being outside in. So, what we do is bring processes and use data as tools. https://www.linkedin.com/in/laurapattersonvem/
- I had the privilege of working in an organization that was all about data and being customer-centric. In fact, my first title was Customer Relationship Manager, before such a thing existed. https://www.linkedin.com/in/laurapattersonvem/
- I’ve gained experience to the point that I was able to architect a customer-centric product for the banking industry, and in 1999, I had the chance to co-found Vision Edge Marketing. https://www.linkedin.com/in/laurapattersonvem/
To learn more about Thought Leadership and how it can help you be successful, visit: https://www.thoughtleaderlife.com/.