Thought Leader Life 541: Guest Athol Foden



Grow your business exponentially with fine rebranding and naming. This episode features #ThoughtLeader and #Expert Athol Foden (, President at Brighter Naming.

Athol Foden has a high tech background, as compared to most agencies with linguistics or communications arts background. He has two degrees in Computer Science and he has been a consummate technical marketer for most of his life. He believes in the power of meaning all day, every day, local, national and international. Half of his team is in Europe and they help in establishing a systematic naming process for various fields that include consumer and reports. His fascination for names and word patterns allows him to help many companies in coming up with their own, the systematic way.

If you’ve got a product or service, and you don’t want to make a mistake on naming, you will want reach out to Athol Foden by going to his website at or visiting his profile at

Here are a couple of AHA messages from this episode:

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