Changes and Relevance of Channel Marketing in Today’s Thought Leadership World

Chris Kenton

For this month, Mitchell Levy is joined by co-host Chris Kenton, founder and CEO of SocialRep, a sales provider of social media marketing and marketing intelligence tools. The episodes for this month focus on the changes of marketing and social media and its impact on the IT community. Interesting discussions highlight the relevance of channel marketing in today’s thought leadership world and how companies adapt to changes.

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Chris Becwar

In Episode #67, Mitchell and Chris interview #ThoughtLeader Chris Becwar, a Senior Director of Marketing & Product, CCI Global Channel Management. The talk focuses on how companies and businesses should adapt to the changes, emphasizing customer service as one of the keys to be successful. Adaptation to new technologies and quality customer service make a business stand out.

The blog with embedded audio and video:

Sridhar Ramanathan

In Episode #68, #ThoughtLeader Sridhar Ramanathan joins Mitchell and Chris. Sridhar, a COO of Aventi Group, emphasizes the thought that the value proposition for the channel partner plays an important aspect. He highlights another core of the best practice-sharing companies and adds the importance of thought leadership for businesses.

The blog with embedded audio and video:

Mike McDermott

In Episode #69, Mitchell and Chris talk with #ThoughtLeader Mike McDermott, SVP of Sales & Business Development at Primitive Logic. Mitchell starts the conversation with his observations on the dramatic changes and influences brought about with new technologies. Mike shares his observations on how the business works today. They focus on the transformations of the channel and how to deal with the transitions.

The blog with embedded audio and video:

Carol Meyers

In Episode #70, Mitchell and Chris share ideas with #ThoughtLeader Carol Meyers, CMO of Rapid7. Mitchell shares his observations on the changes in businesses, especially in channel management. Carol appreciates the value of using thought leadership in channel management and carries its practice with almost every step she makes. The discussion includes the importance of thought leadership in channel management in terms of relating it to the buyers.

The blog with embedded audio and video:

The four episodes state the evolution of businesses, especially in channel management and ways to survive in changing times.

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at

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