Laura Mackey currently manages social media content and influencer relations for the software division of a Fortune 100 company. Laura has been in digital media since 2000 working on Web site development and marketing communications. In her current position she manages the social media communications for more than five key senior-level evangelists. Their program includes a ”backstage” video/audio/written word production which began at major industry events. In 2014, she will launch a weekly version of the backstage program to help connect employee influencers (thought leaders) with industry advocates. Laura has a passion for using social media to connect and enhance social relationships. More about Laurawww.linkedin.com/in/laurasmackey.