For this month, Mitchell Levy, Chief Instigator of Ahas on the Aha Amplifier (http://AhaAmplifier.com), is joined by #ThoughtLeader Jacob Warwick (@JacobWarwick), Digital Content Marketing & Social Media Strategist and CEO of ThinkWarwick (http://thinkwarwick.com). The discussion focuses on authenticity in the millennial generation. Whether it is storytelling or reaching out through social networks, a brand must be its authentic self. Thought Leadership is about ATT: Authenticity, Transparency, and Trust.
In Episode 110, Jacob shares with Mitchell Levy on how he started to focus on authenticity. He believes it is more important to be a team player and learn the industry better, rather than grab the best title and try to reach too far. Jacob emphasizes the importance of authenticity. The business that is the most authentic is the one that will succeed.
The blog with embedded audio and video:http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-110-co-host-jacob-warwick/
In Episode 111, #ThoughtLeader Phoebe Chongchua, a multimedia brand journalist and consultant, discusses with Mitchell and Jacob about the importance of storytelling and brand authenticity in the millennial generation. Stories matter in every company and the right storytelling grows a business. A brand should know how to create stories that do not read like marketing copies or advertising. Authenticity of yourself makes a better connection with your workforce.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-111-guest-phoebe-chongchua/
In Episode 112, #ThoughtLeader Tim Sae Koo, CEO of TINT (http://tintup.com), joins Mitchell and Jacob. He believes that culture values are a must and should be practiced for a harmonious relationship within the company. Tim shares his signature culture value statements: Everyone in a company must respect and understand each other. Have additional discussions on millennials’ tight competition in the industry. To achieve goals, one must be with a team or community that can help.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-112-guest-tim-sae-koo/
In Episode 113, Mitchell and Jacob are joined by #ThoughtLeader Han-Gwon Lung (@HanGwonLung), Tailored Ink CEO and co-founder, and #ThoughtLeader Dan Foley (@tailoredinker), Tailored Ink co-founder and Chief Strategy Officer. They discuss millennial authenticity and what it means for thought leadership. Han-Gwon defines authenticity as more than just being yourself. The discussion touches on the Internet’s paradoxical role in millennial authenticity, the role of the social media on how the millennials think, and how copywriters can maintain authenticity without overpowering clients.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-113-guests-han-gwon-lung-and-dan-foley/
In the final episode (114), Mitchell and Jacob have a very interesting discussion with #ThoughtLeader Sarah Nagel, Community Outreach Manager at Sprout Social, Inc. (http://sproutsocial.com/), about millennial authenticity. Sarah notes that authenticity is about being unique and not copied, which relates to how you effectively market your organization through social networks. Jacob agrees that gaining profit must be set aside; instead, one must create a real relationship with people, as it is a good investment. Connection or friendship must go beyond online, and you must meet the people personally for a deeper friendship.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-114-guest-sarah-nagel/
It was a phenomenal month with co-host Jacob Warwick. These episodes emphasize the importance of authenticity in businesses and the reasons why everyone must be authentic in every aspect of their business. To be a #ThoughtLeader in today’s world, you need to be authentic, transparent, and trustworthy.
Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at YouTube.com/user/ThoughtLeaderLife