In this episode, Mitchell and Michael talk with #ThoughtLeader Dorie Clark (http://www.dorieclark.com). Dorie is a recognized branding expert who has authored two books on personal branding and creating #ThoughtLeadership. For Dorie, #ThoughtLeadership has two critical components: first is being an expert who advances the discourse in his/her profession and who people look up to for providing new insights. The other component involves having followers, in the sense that #ThoughtLeaders should not be on the top of an ivory tower. If your knowledge is not reaching a mass audience, then you’re actually wasting the potential of great ideas in society. Being a #ThoughtLeader is a noble calling to aspire to because it is about being great and helping to share that with the world.
Dorie says her first book “Reinventing You” (http://dorieclark.com/reinventingyou) basically sprung from her own personal experience as a journalist who was out of job at the turn of the millennium and had to reinvent herself professionally. The book gives a roadmap for people who would like to reinvent themselves in a big way, like changing careers, or in a smaller way such as being sharp and fresh in their current jobs. In the course of the interview, Dorie gives a few tips on how to start reinventing yourself, including understanding your current brand, creating a vision of what you want your brand to be, and demonstrating your brand through your actions. And after you reinvent yourself, Dorie’s second book “Stand Out: How to find your breakthrough idea and build a following around it” (http://www.amazon.ca/Stand-Out-Breakthrough-Following-Around/dp/1591847400/ref=sr_1_3?s=books&ie=UTF8&qid=1406790559&sr=1-3) teaches you how to build your brand in such a way that you’ll be recognized as preeminent in your field or niche. Dorie believes that it’s also important to build a professional community around your idea and surround yourself with like-minded people who can push you a little bit and help you clarify and develop the idea. She also underscores the importance of social media and knowing how to use the palette of options and figure out where your want to play and how you play your greatest strength. For example, Dorie says she is most comfortable with blogging and so maximizes this tool to promote herself and her ideas.
Dorie also talks about how #ThoughtLeadership and being sought by people as an expert do not come immediately and takes time. When you do attain that status or following, you need to keep creating content that motivate people to seek you out and you should continue engaging and interacting.
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Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
- Having a strong brand as an expert in your field can shield you from the vicissitudes of various economic trends as people seek you out. @dorieclark
- If you want to be a #ThoughtLeader, get started today. @dorieclark
- To find your audience, find the space you want to play. To find your peers, be friends w/ those who are playing in that space. @happyabout
- Surround yourself w/ like-minded people to help you short-circuit common mistakes. @dorieclark
Guest bio: Dorie Clark (@dorieclark) is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, French, Polish, and Thai.
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.
She has also guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.
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