Thought Leader Life 050: Guest Lisa Joy Rosner

Our guest on 22 November was Lisa Joy Rosner (@lisajoyrosner).



Lisa Joy Rosner is a veteran marketing executive in Silicon Valley, who is known for her creative and educational approach to building and transforming brands.

Lisa Joy is an active blogger and guest columnist on topics across the marketing spectrum. She has served on the marketing advisory board for the Silicon Valley Red Cross and the Wornick School as well as the Content Committee of, the AMA and Benchmark. A guest lecturer at the Hass School of Business, Stanford the Tuck School of Business and Universtiy of Wisconsin, Lisa Joy has been quoted in top tier press including The Wall Street Journal, Mashable, HBR and Giga-Om. Named a “Silicon Valley Woman of Influence” abd B2B Marketer of the Year in 2013, Ms. Rosner received a bachelor’s degree (Summa Cum Laude) in English literature from the University of Maryland. She is a member of Phi Beta Kappa and mother to four young (and incredibly cute) children.

In this episode, Mitchell and Michael hang out with #ThoughtLeader Lisa Joy Rosner, the newly named Chief Marketing Officer of Neustar, which is a cloud-based information services and data analytics company. As a known brand transformation veteran in Silicon Valley, she shares some of her thoughts about content development, content marketing, and how to transform brands to make them successful. Lisa thinks that #ThoughtLeadership is oftentimes misused, and notes that, for corporations, it should mean having a platform in which you build communications with your customers, prospects, and community that adds value to their business life. She describes Neustar in one word: Identity. Lisa then explains why identity information is so relevant these days, and that it should be protected, analyzed, and used in a way that it will help you achieve success in business. She shares how brand transformation can be undertaken, citing important components, including building a comprehensive editorial calendar that ties together all your content. As an expert marketer, Lisa has one piece of advice: use your data to market yourself. One chunk can actually be repurposed and posted on different channels and platforms, so that many customers will be able to read and appreciate it. Another strategy that she uses to achieve brand transformation is employing SSPs, or super-smart people.

Lisa also shares how to implement an influencer program, which will help you greatly in putting the brand forward. Identify top influencers who can also be bloggers, so they can build the brand in an authentic and relevant way, giving a human element to the business.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel:

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier:

• Customer voice is important, but employee voice is vital for building morale & telling a story. @neustar
• People do business w/ people. The more you give a human element in business & connections, the more it leads to success. @neustar
• Make sure that customer voice is part of your #ThoughtLeadership platform. @nuestar
• Nothing is more interesting than the voice of a happy customer. @neustar


[ca_audio url_mp3=”″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin= “regular”]


Or watch

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at

thought leadership interviews


Get your own Thought Leadership Interview series, we are now offering this great content engine to others. See a short write-up and contact information.




  • viagra March 27, 2020 at 22:29



  • g come June 21, 2020 at 11:36

    Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the website is also really good.

  • g June 22, 2020 at 00:54

    Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point.
    You definitely know what youre talking about, why throw away your intelligence
    on just posting videos to your weblog when you could be giving us something informative to read?

  • June 26, 2020 at 10:25

    I’m not that much of a online reader to be honest but your blogs really nice, keep it
    up! I’ll go ahead and bookmark your site to come back later on. Cheers

  • cbd oil that works 2020 June 27, 2020 at 03:29

    Thanks for ones marvelous posting! I truly enjoyed reading it, you can be
    a great author. I will be sure to bookmark your blog and definitely will come back down the road.

    I want to encourage you to definitely continue your great writing, have a nice evening!

  • cbd oil that works 2020 June 27, 2020 at 14:49

    I’m truly enjoying the design and layout of your site. It’s
    a very easy on the eyes which makes it much more pleasant for
    me to come here and visit more often. Did you hire out a designer to create your theme?

    Outstanding work!

  • cbd oil that works 2020 June 28, 2020 at 21:46

    Superb website you have here but I was curious if you
    knew of any community forums that cover the same topics discussed in this article?
    I’d really love to be a part of online community where I can get feed-back from
    other experienced individuals that share the same
    interest. If you have any suggestions, please let me know.

    Appreciate it!

  • web hosting service July 17, 2020 at 16:10

    Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!

    However, how can we communicate?

  • web hosting providers July 21, 2020 at 14:35

    What a data of un-ambiguity and preserveness of valuable knowledge on the topic of unexpected emotions.

  • best web hosting sites July 22, 2020 at 19:22

    I do not even know how I ended up here, but I thought
    this post was great. I don’t know who you are but certainly you are going to
    a famous blogger if you are not already 😉 Cheers!

  • web hosting providers July 25, 2020 at 12:12

    If you wish for to get a good deal from this paragraph then you have to apply these strategies to your won website.

  • web hosting companies July 26, 2020 at 14:56

    Fastidious replies in return of this query with real arguments
    and telling everything concerning that.

Leave a Reply

Your email address will not be published.