ThoughtLeaderLife

Thought Leader Life 068: Guest Sridhar Ramanathan

Our co-host for the month of April is Chris Kenton (@ckenton) and one of our guests for April was Sridhar Ramanathan (@sramanathan).

 

Sridhar Ramanathan

In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Sridhar Ramanathan, COO of Aventi Group. Mitchell and Sridhar met five or eight years ago, making this a great opportunity for them to reconnect. Sridhar has run a high technology marketing agency for many years, and he has been able to observe and witness a tremendous transformation in the business world, where what used to be big value added to integration and implementation has now led to a dramatic change in the channel. There is a great emphasis on making a sharp point on a value proposition for the channel partner, where their value and how they make money is really defined.

In the past, service always meant professional services like integration and support, but now it seems to mean something a bit different in terms of trying to ensure that clients are getting business value added to the solution that’s being provided. Sridhar being in the product marketing agency industry is an advantage, because he knows the different nature of the businesses and what a certain business specializes in. He emphasizes the thought that the value proposition for the channel partner plays an important aspect, but this has revolved less around the professional services, even though it still depends on the type of partner that one is searching for and in need of. If one starts to look for solution providers, then the service they’re offering is actually more like advisory services, where their solution companies add value by presenting insights, risks, threats, and opportunities. Sridhar highlights another core of the best practice-sharing companies, in which customers look to the channel partner and ask what practices they are seeing from the client base and seek assistance on how to leverage those practices. He exclaims that it’s a very high value contribution that the other partner can make.

In the sharing of his point of view on certain topics, Sridhar is able to value one of the most important aspects he has seen from established companies and how they are able to thrive in these changing times, which is the practice and influence of thought leadership. He became a witness on the positive outcome that thought leadership contributes to businesses. And Sridhar can truly say that’s he’s a believer of that kind of strategy, as he included it as part of his business and will still be influencing other companies as he works with them through his own business.

One of the transformations he has been able to witness, pertaining to the positive outcome of what thought leadership is able to contribute to the success of a company, is how they’re focusing their effort on thought leadership content being pulled. Customers are very intelligent, and they’re out there with the context in those organizations. Customers are also savvy, and they’ll go online to enter a keyword, so if thought leadership content is found online, there’s no need for them to call a vendor to learn about products that they’re interested in. In their own way, they have been able to educate themselves on products they want before making a specific purchase.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• There is tremendous transformation going on in business models, especially in the channel. @sramanathan #TLL
• Professional service now seems to be trying to ensure that clients get the business value-added solution. @ckenton #TLL
• Looking across the entire business world, everything is changing, which includes the nature of the channel. @happyabout #TLL
• Successful companies are focusing on thought leadership. @sramanathan #TLL

Listen

[ca_audio url_mp3=”http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-068.mp3″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin= “regular”]

 

Or watch

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at YouTube.com/user/ThoughtLeaderLife


thought leadership interviews

Get your own Thought Leadership Interview series, we are now offering this great content engine to others. See a short write-up and contact information.


Comments

  • and g June 20, 2020 at 16:41

    Great article, totally what I needed.

  • https://tinyurl.com/rsacwgxy g June 23, 2020 at 11:02

    Hi! Do you know if they make any plugins to protect against hackers?

    I’m kinda paranoid about losing everything I’ve worked hard on. Any
    tips?

  • cbd oil that works 2020 June 27, 2020 at 13:11

    Howdy would you mind letting me know which web host you’re using?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog
    loads a lot faster then most. Can you recommend a good internet hosting provider at a reasonable price?
    Thanks, I appreciate it!

  • cbd oil that works 2020 June 29, 2020 at 02:18

    What’s Taking place i am new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads.
    I am hoping to contribute & help different users
    like its aided me. Great job.

  • cbd oil that works 2020 June 29, 2020 at 02:56

    This piece of writing is genuinely a fastidious
    one it helps new web visitors, who are wishing for blogging.

  • Shanita Almestica July 7, 2020 at 04:27

    I simply want to say I am all new to blogging and certainly enjoyed your blog site. Almost certainly I’m likely to bookmark your site . You actually come with incredible writings. Appreciate it for revealing your webpage.

  • CBD Capsules July 8, 2020 at 14:52

    I must say, as a lot as I enjoyed reading what you had to say, I couldnt help but lose interest after a while. Its as if you had a wonderful grasp on the subject matter, but you forgot to include your readers. Perhaps you should think about this from far more than one angle. Or maybe you shouldnt generalise so considerably. Its better if you think about what others may have to say instead of just going for a gut reaction to the subject. Think about adjusting your own believed process and giving others who may read this the benefit of the doubt.

  • where can you buy viagra for women July 8, 2020 at 15:31

    There are absolutely a great deal of details like that to take into consideration. That is a terrific indicate raise. I use the thoughts above as basic inspiration however plainly there are concerns like the one you raise where the most essential point will be working in straightforward good faith. I don?t recognize if ideal techniques have emerged around things like that, however I make certain that your job is plainly recognized as an up for grabs. Both boys and women really feel the influence of simply a moment?s satisfaction, for the remainder of their lives.

  • John Deere Service Manuals July 10, 2020 at 00:55

    I believe this web site has some rattling wonderful info for everyone : D.

  • Reno July 10, 2020 at 03:55

    Howdy would you mind stating which blog platform you’re working with? I’m planning to start my own blog soon but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!

  • security screen mesh July 10, 2020 at 06:26

    This design is spectacular! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  • cbd for sale oregon July 13, 2020 at 16:20

    Aw, this was a truly great message. In concept I would like to place in composing similar to this additionally? taking some time as well as real effort to make a great post? yet what can I say? I procrastinate alot and by no means appear to get something done.

  • John Deere Service Manuals July 14, 2020 at 07:04

    I’d have got to check with you here. Which isn’t some thing Which i do! I quite like reading a post that can make people think. Also, thank you for permitting me to comment!

  • I am usually to blog writing and i really appreciate your web content. The article has really peaks my rate of interest. I am mosting likely to bookmark your website and keep looking for new details.

  • best rated cbd oil for dogs July 15, 2020 at 22:30

    you have an excellent blog right here! would you such as to make some welcome posts on my blog site?

  • cozy bones for dogs cbd treats July 16, 2020 at 13:23

    After study a few of the blog posts on your web site currently, and also I truly like your way of blog writing. I bookmarked it to my book mark site listing as well as will be examining back soon. Pls look into my internet site too and let me know what you believe.

  • best web hosting company July 17, 2020 at 16:15

    Wow, this post is good, my younger sister is analyzing these kinds of things,
    so I am going to convey her.

  • pure natural cbd hemp oil capsules July 19, 2020 at 00:32

    Hello! I just want to offer a substantial thumbs up for the great details you have below on this message. I will be returning to your blog for more soon.

  • Learn More July 19, 2020 at 18:04

    Your location is valueble for me. Thanks !?

  • Google July 21, 2020 at 01:55

    I have to thank you for the efforts you’ve put in penning this blog. I am hoping to check out the same high-grade content by you later on as well. In fact, your creative writing abilities has motivated me to get my very own site now 😉

  • Devin Zervas July 21, 2020 at 12:15

    I discovered your blog site on google as well as inspect a few of your very early articles. Remain to keep up the excellent run. I just additional up your RSS feed to my MSN News Visitor. Seeking ahead to learning more from you later!?

  • website hosting companies July 22, 2020 at 20:51

    Wonderful blog! I found it while searching on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!
    Thanks

  • description July 24, 2020 at 14:43

    You need to take part in a competition for among the very best blog sites on the web. I will certainly recommend this site!

  • best web hosting 2020 July 25, 2020 at 16:16

    Hey just wanted to give you a quick heads up and
    let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers
    and both show the same results.

  • weblink July 26, 2020 at 16:35

    you have a fantastic blog below! would you like to make some welcome blog posts on my blog site?

  • justfly cheap flights July 27, 2020 at 17:49

    Nice post. I used to be checking continuously this blog and I am inspired!
    Very helpful info specially the remaining phase 🙂
    I care for such info a lot. I was seeking this certain information for a long time.
    Thank you and best of luck.

  • discover this info here July 27, 2020 at 19:50

    Hello! I simply want to provide a significant thumbs up for the great info you have here on this post. I will be returning to your blog for more quickly.

  • funny post July 28, 2020 at 03:00

    After study a few of the blog posts on your site now, as well as I really like your way of blog writing. I bookmarked it to my book marking website listing and will be inspecting back quickly. Pls have a look at my internet site as well and let me understand what you assume.

  • flight scanner July 29, 2020 at 01:40

    Awesome post.

  • over here July 29, 2020 at 18:25

    I found your blog website on google and also check a few of your very early blog posts. Continue to keep up the very good run. I just added up your RSS feed to my MSN News Reader. Looking for ahead to reading more from you in the future!?

  • 안전해외사이트 July 30, 2020 at 09:19

    Love watching movies !

  • Google July 30, 2020 at 16:15

    I was extremely pleased to uncover this website. I wanted to thank you for your time due to this wonderful read!! I definitely savored every bit of it and I have you saved as a favorite to see new information in your blog.

  • 안전토토 July 30, 2020 at 21:09

    Best view in the town !

  • plane tickets July 30, 2020 at 22:30

    I am really impressed with your writing skills as well as with the layout on your blog.

    Is this a paid theme or did you customize it yourself?

    Either way keep up the excellent quality writing, it is rare to
    see a nice blog like this one today.

  • official statement July 31, 2020 at 05:05

    Hi! I just want to provide a substantial thumbs up for the great details you have here on this message. I will certainly be coming back to your blog for even more quickly.

  • Anonymous July 31, 2020 at 12:28

    Best view in the town !

  • 안전해외사이트 July 31, 2020 at 15:24

    Love watching movies !

  • landpage.co July 31, 2020 at 23:38

    Hi friends, its fantastic post on the topic of teachingand completely defined, keep it up all the time.

  • Saige Conway August 1, 2020 at 06:23

    A UK mom spreading in the kitchen from Carol

Leave a Reply

Your email address will not be published.