Thought Leader Life 072: Guest Ted Rubin

Our co-host for the month of May is Martin Jones (@martinjonesaz) and one of our guests for May was Ted Rubin (@TedRubin).


Ted Rubin

In this episode, Mitchell Levy and this month’s co-host, Martin Jones, senior marketing manager at Cox Communications, continue their discussion on small business #ThoughtLeadership and how #ThoughtLeaders can become successful in their own space. Mitchell and Martin are joined by Mr. #RonR himself, #ThoughtLeader Ted Rubin, who shares brilliant insights on the Age of Influence and how to look people in the eye digitally. As an experienced marketing strategist, Martin discusses how large companies are now going local and how small businesses can take full advantage of their nimbleness. Ted emphasizes the need for large companies to scale and take on employee advocacy seriously, and mentions companies like IBM, Dell, and Cox Communications to be doing a great job in letting their employees build their personal brand.

Ted also gives tips to businesses on how large brands can make employee advocacy work for them, including providing support and making them comfortable about sharing content. He mentions two reasons why employees don’t share content: 1) they are afraid to share the wrong content and then get punished by management, and 2) they don’t have time to curate the content themselves. Martin says that developing employee advocacy is actually about trusting your employees, even if they make a mistake. Another good point emphasized by Ted is the need to follow through whenever you reach out to people. He cites hotels as an example: when the manager writes a note that they want to reach you, and when you respond, they never get back to you. Not responding and interacting is worse than not reaching out at all. Mitchell notes the importance of really listening to people. For Martin, once you start looking at people in the eye digitally, you have to do it on a daily basis.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel:

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier:

• Large businesses now want to function more as a small business. They’re seeing the benefits of going local. @martinjonesaz #TLL
• Small businesses today have new tools, new technologies & many opportunities to grow. @happyabout #TLL
• 2 reasons employees don’t share content: fear they’ll share the wrong content & no time to curate content themselves. @TedRubin #TLL
• Treat employees like your own kids. Teach by example, give them the tools & let them out into the world hoping they learned. @TedRubin #TLL


[ca_audio url_mp3=”″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin= “regular”]


Or watch

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at

thought leadership interviews

Get your own Thought Leadership Interview series, we are now offering this great content engine to others. See a short write-up and contact information.


  • g with June 20, 2020 at 01:22

    I am regular visitor, how are you everybody?

    This article posted at this web page is in fact good.

  • g him June 20, 2020 at 14:35

    Hi there to all, it’s truly a pleasant for me to visit this website, it consists
    of useful Information.

  • g June 21, 2020 at 23:59

    Magnificent web site. Plenty of useful information here. I am sending
    it to several friends ans additionally sharing in delicious.
    And obviously, thanks to your effort!

  • June 26, 2020 at 22:15

    Hi, its nice article about media print, we all be aware of media is a impressive source of data.

  • cbd oil that works 2020 June 27, 2020 at 03:12

    Do you have any video of that? I’d want to find out some additional information.

  • cbd oil that works 2020 June 27, 2020 at 11:40

    I’m extremely impressed along with your writing skills as
    well as with the layout to your blog. Is that this a paid theme or did you customize it your self?
    Either way stay up the excellent quality writing, it’s uncommon to peer a nice blog like this one

  • cbd oil that works 2020 June 27, 2020 at 19:03

    Every weekend i used to pay a quick visit this website,
    as i wish for enjoyment, since this this web page conations in fact fastidious funny material too.

  • web hosting services July 16, 2020 at 03:46

    I always emailed this website post page to all my associates, because if like to read it afterward my contacts will too.

  • best web hosting sites July 17, 2020 at 13:07

    Aw, this was a very good post. Taking the time and actual
    effort to create a great article… but what can I say… I procrastinate a whole lot and never seem to get nearly
    anything done.

  • website host July 21, 2020 at 15:33

    Hello! Someone in my Myspace group shared this website
    with us so I came to take a look. I’m definitely loving
    the information. I’m bookmarking and will be tweeting this to
    my followers! Great blog and superb design.

  • best web hosting company July 22, 2020 at 20:18

    I every time emailed this webpage post page to all my friends,
    since if like to read it then my contacts will

  • website hosting services July 26, 2020 at 14:34

    Hi, just wanted to say, I enjoyed this blog post. It was practical.
    Keep on posting!

  • cheapflights co uk July 27, 2020 at 05:49

    I seriously love your blog.. Great colors & theme. Did you develop this website
    yourself? Please reply back as I’m wanting to create my own personal website and would love
    to find out where you got this from or what the theme is called.
    Thank you!

  • flights July 30, 2020 at 18:46

    Do you have a spam issue on this blog; I also am a blogger,
    and I was wanting to know your situation; we have developed some nice methods and we are looking
    to swap solutions with others, please shoot me an email if interested.

Leave a Reply

Your email address will not be published.