ThoughtLeaderLife

Thought Leader Life 079: Guest Ann Handley

Our co-host for the month of June is Todd Van Hoosear (@vanhoosear) and one of our guests for was Ann Handley (@marketingprofs).

 

Ann Handley

In this episode, Mitchell Levy and his co-host for the month, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, wrap up the month’s theme on building employee brand by having renowned author and marketing content expert Ann Handley of MarketingProfs as their guest. Ann admits being a big fan of employee advocacy and shares that the 40 employees at MarketingProfs are all encouraged and supported to build their own brand, even trained and provided content they can personally share to their own audience. She elaborates on her most recent article about establishing your “voice,” whether corporate or personal. To find your voice, think about three adjectives that best describe who you are. Her best advice for corporate CEOs is for you and your team to sit down together to discuss your voice and how to amplify it through your employees using social. The strength of social lies in giving your audience or those who would do business with you access to people in your company.

The conversation also touches on understanding why some corporations are fearful of letting their employees talk on social. Mitchell notes that it’s ironic how you trust employees to do work for you, and then not trust them to talk about what they do. To overcome this fear, says Todd, it is best to train your people and provide them with opportunities to grow their personal brand. Ann’s advice is to give your employees the tools and right techniques to use social media. Other interesting topics discussed are ways to come up with great marketing content and how to train your employees to craft shareable content.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Employees are your best resources when it comes to finding influencers to share your message. @MarketProfs #TLL
• When employees leave andyou’re still really nice to them, they become your advocate. Are you being nice? @happyabout #TLL
• If you’re looking for awareness, PR is great. If you’re looking for lead generation, content marketing works better. @vanhoosear #TLL

Listen

[ca_audio url_mp3=”http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-079.mp3″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin= “regular”]

 

Or watch

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at YouTube.com/user/ThoughtLeaderLife


thought leadership interviews

Get your own Thought Leadership Interview series, we are now offering this great content engine to others. See a short write-up and contact information.


Comments

  • g out June 19, 2020 at 23:22

    What a information of un-ambiguity and preserveness of valuable familiarity
    about unpredicted feelings.

  • g it June 21, 2020 at 07:00

    In fact when someone doesn’t understand
    then its up to other visitors that they will help, so
    here it happens.

  • rsacwgxy g June 22, 2020 at 09:05

    I always emailed this webpage post page to all my contacts, since if like to
    read it after that my links will too.

  • http://tinyurl.com/y9xbztn6 June 26, 2020 at 02:00

    Thanks for sharing your thoughts about Be a Thought Leader.
    Regards

  • tinyurl.com June 26, 2020 at 15:53

    For the reason that the admin of this site is working, no doubt
    very rapidly it will be famous, due to its feature contents.

  • Howdy just wanted to give you a quick heads up and let you know a
    few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show
    the same outcome.

  • best hosting July 16, 2020 at 05:57

    Remarkable! Its truly remarkable article, I have got much clear idea
    regarding from this piece of writing.

  • web hosting service July 17, 2020 at 13:56

    I know this web page provides quality depending articles and additional material, is there any other
    web site which presents such data in quality?

  • content hosting July 17, 2020 at 21:40

    Hi, this weekend is pleasant in support of me,
    as this occasion i am reading this enormous informative article here at my house.

  • web hosting providers July 22, 2020 at 20:39

    Peculiar article, totally what I wanted to find.

  • web hosting companies July 24, 2020 at 21:28

    Thank you, I’ve recently been searching for
    info approximately this subject for ages and yours is the greatest I have found out so far.
    However, what about the bottom line? Are you certain in regards to the supply?

  • web hosting sites July 25, 2020 at 16:36

    I think the admin of this web site is actually working hard in favor of his web page, for the reason that here every data
    is quality based stuff.

  • website hosting services July 26, 2020 at 13:26

    Fastidious answer back in return of this difficulty with firm arguments and telling everything about that.

  • travelocity July 27, 2020 at 06:14

    If some one wishes expert view regarding blogging and site-building then i recommend him/her
    to pay a visit this website, Keep up the fastidious work.

  • https://bacsixanh.vn/ July 28, 2020 at 21:11

    I was suggested this website by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You’re incredible! Thanks!

  • american airlines July 30, 2020 at 18:27

    Cool blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make my blog shine.
    Please let me know where you got your theme. Many thanks

Leave a Reply

Your email address will not be published.