ThoughtLeaderLife

Thought Leader Life 084: Guest Carmen Simon

Our co-host for the month of July is Scott Abel (@ScottAbel) and one of our guests for July was Carmen Simon (@areyoumemorable).

 

Carmen Simon

In this episode, Mitchell Levy and his co-host for the month, Content Wrangler (http://www.contentwrangler.com) Scott Abel, wrap up the month’s theme about using content to have exceptional customer experience as they share insights with guest #ThoughtLeader Dr. Carmen Simon of Rexi Media (http://www.reximedia.com). Dr. Simon is a recognized expert in neuroscience who has helped many executives answer the question, “How can I be memorable?” In what Mitchell describes as one of the most interesting interviews they’ve had on #TLL, a science-based approach to creating content that sticks is explained by Dr. Simon. She surmises that when you create content, hook it to an old habit or something familiar.

While people welcome change and innovation, you can’t say everything else is suddenly wrong. Have a good proportion of habit and novelty. That way, you become memorable. Because people tend to choose the path of least resistance, when you speak about changes without tying that to a familiar routine, it doesn’t stick in their memory. At the same time, you can only be remembered when you introduce an innovation. You don’t give customer experience that stands out if there’s nothing that deviates from the pattern.

When you make a presentation, some people might react positively and say, “Yes, that’s the way to do it!” and then they don’t do it. It’s because of the volume of change that’s needed to be done. In our content distribution efforts, we underestimate the power of how ingrained some of our memories are. It is difficult to be exposed to so much change all at once. As you reflect on your own content, find a shortcut to thinking you can give your audience, so it can provide an entry point to stick in the memory. That way, you too can influence decisions.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of AhaMessages™ from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• If you have the luxury of entering people’s minds, imagine how you can influence their decisions. @areyoumemorable #TLL
• To be in someone’s memory means to stay alive for that much longer. @areyoumemorable #TLL
• You can be constantly aware of good experiences because of one memorable bad experience. @scottabel #TLL
• As human beings, we want to learn, grow, and help others. These are natural habits we have. @happyabout #TLL

Listen

[ca_audio url_mp3=”http://traffic.libsyn.com/fir/FIRthoughtLeaderMM-084.mp3″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin= “regular”]

 

Or watch

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at YouTube.com/user/ThoughtLeaderLife


thought leadership interviews

Get your own Thought Leadership Interview series, we are now offering this great content engine to others. See a short write-up and contact information.


Comments

  • there g June 19, 2020 at 15:47

    Hey! I know this is somewhat off topic but I was wondering if you knew
    where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

  • g thing June 20, 2020 at 19:22

    I have read so many articles or reviews on the topic of the blogger lovers however this paragraph is really a nice article,
    keep it up.

  • g only June 21, 2020 at 12:00

    After I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox
    and from now on every time a comment is added I receive
    4 emails with the same comment. There has to be a way you are able
    to remove me from that service? Many thanks!

  • g rsacwgxy June 21, 2020 at 23:38

    I am not sure where you are getting your info, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for excellent information I was looking for this info for my mission.

  • http://tinyurl.com June 25, 2020 at 20:35

    What’s up, after reading this awesome article i am also
    delighted to share my experience here with colleagues.

  • http://tinyurl.com/y7kfrsla June 26, 2020 at 00:54

    Hello, all is going perfectly here and ofcourse every one
    is sharing facts, that’s in fact excellent, keep up writing.

  • www.interiorsaroom.com June 26, 2020 at 20:15

    Way cool! Some very valid points! I appreciate you
    writing this post and also the rest of the website is really
    good.

  • cbd oil that works 2020 June 27, 2020 at 00:21

    I’m not that much of a online reader to be honest
    but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come
    back in the future. Cheers

  • cbd oil that works 2020 June 27, 2020 at 05:09

    Good post. I certainly appreciate this website. Keep it up!

  • cbd oil that works 2020 June 27, 2020 at 20:08

    This post is worth everyone’s attention. Where can I find out more?

  • cbd oil that works 2020 June 29, 2020 at 03:34

    We absolutely love your blog and find many of your post’s to
    be exactly I’m looking for. Do you offer guest writers to write content to suit
    your needs? I wouldn’t mind composing a post or elaborating on a few of the subjects you
    write related to here. Again, awesome web log!

  • web hosting July 21, 2020 at 16:36

    Good day! I just wish to give you a big thumbs up for the
    excellent information you have right here on this post.
    I’ll be coming back to your web site for more soon.

  • best web hosting sites July 26, 2020 at 16:57

    Excellent blog post. I certainly appreciate this website.

    Keep writing!

  • last minute flights July 27, 2020 at 04:09

    We absolutely love your blog and find most of your post’s to be exactly what I’m looking for.
    Would you offer guest writers to write content available for you?
    I wouldn’t mind composing a post or elaborating on many of the subjects you write in relation to here.
    Again, awesome web site!

  • cheap flights 2021 July 27, 2020 at 21:30

    You could definitely see your skills within the article you write.
    The sector hopes for even more passionate writers like you
    who are not afraid to mention how they believe.
    Always follow your heart.

  • book a flight July 30, 2020 at 19:49

    Howdy! I could have sworn I’ve been to your blog before but after going
    through some of the articles I realized it’s new to me.
    Regardless, I’m definitely happy I came across it and
    I’ll be book-marking it and checking back often!

Leave a Reply

Your email address will not be published.