Thought Leader Life 089: Guest Kneko Burney

Our co-host for the month of August is Paula Chiocchi (@outwardmediainc) and one of our guests was Kneko Burney (@kneko).


Kneko Burney

In this episode, Mitchell Levy and his co-host for the month, Paula Chiocchi, founder and B2B Email Marketing Diva at Outward Media, Inc., or OMI (, wrap up this month’s interesting discussions on email marketing by having guest #ThoughtLeader Kneko Burney on to talk about B2B customer engagement and why less is more in B2B marketing. Currently the founder and CEO at Change3 Enterprises (, Kneko has years of experience helping companies grow their business by focusing on engaging customers, using email as a channel. She defines email as music customers want to listen to and so it should not be used just as a medium. How we interact with email and use it to engage with customers determines how companies can ensure higher open and click-through rates.

Following on Paula’s statement that email is the preferred channel for B2B, Kneko notes that to be able to find success in email marketing, you have to first identify who your customers are and what message will resonate with them. She says many companies find it difficult to even define who theideal customer is and to find a match from a contact list. Paula says that when identifying your customers, you have to mirror your prospect database to the customer base and with that, get the best conversion and ROI. Clean up your database through segmentation and avoid just making noise with messages that are not relevant to the person receiving it. In this world, person-to-person communication is the best strategy to get more engagement and higher conversation rates.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel:

Here are a couple of AhaMessagesTM from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier:

• Have an intelligent, involved, disciplined communication strategy. That’s not easy to do, but it’s effective over time. @kneko #TLL
• The hardest decision you have to makeas B2B marketer is how to make your database smaller. @outwardmediainc #TLL
• Stay focused on what your clients pay attention to and what you can deliver to them. @happyabout #TLL
• Less is more when it comes to B2B marketing. @kneko #TLL


[ca_audio url_mp3=”″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin= “regular”]


Or watch

Join us every Saturday at 11 am PT / 2 pm ET / 7 pm GMT at

thought leadership interviews

Get your own Thought Leadership Interview series, we are now offering this great content engine to others. See a short write-up and contact information.


  • buy viagra April 8, 2020 at 00:47

    buy viagra


  • g June 21, 2020 at 18:55

    We’re a gaggle of volunteers and starting a new scheme in our community.
    Your website offered us with useful info to work on. You’ve performed
    an impressive task and our whole neighborhood will probably
    be grateful to you.

  • June 26, 2020 at 16:20

    It’s an amazing post in support of all the online visitors; they will obtain benefit
    from it I am sure.

  • cbd oil that works 2020 June 27, 2020 at 19:32

    Hi there, after reading this awesome paragraph i am also glad to share my experience here with friends.

  • best web hosting sites July 17, 2020 at 13:14

    Right here is the right website for anyone who hopes to find out about this topic.
    You understand a whole lot its almost tough to argue
    with you (not that I actually will need to…HaHa).
    You definitely put a fresh spin on a subject that’s been written about for a long time.
    Great stuff, just excellent!

  • web hosting providers July 17, 2020 at 19:10

    Amazing blog! Is your theme custom made or did you download it
    from somewhere? A design like yours with a few simple
    adjustements would really make my blog jump out. Please let me know where
    you got your theme. Many thanks

  • best website hosting July 21, 2020 at 16:30

    Asking questions are actually pleasant thing if you are not understanding anything totally, however this piece of writing provides fastidious
    understanding yet.

  • website host July 22, 2020 at 18:41

    Hey there! I’m at work surfing around your blog from my
    new iphone 4! Just wanted to say I love reading through your blog and look forward
    to all your posts! Carry on the great work!

  • best web hosting 2020 July 25, 2020 at 16:51

    Very good write-up. I definitely love this website. Stick
    with it!

  • cheap plane tickets July 28, 2020 at 23:55

    I have read so many content concerning the blogger lovers but this article is really a fastidious paragraph, keep it up.

  • delta air lines July 30, 2020 at 19:06

    Good day! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest authoring a blog article
    or vice-versa? My website addresses a lot of the
    same subjects as yours and I believe we could greatly benefit from each other.
    If you might be interested feel free to shoot me an email. I look forward to hearing from
    you! Terrific blog by the way!

Leave a Reply

Your email address will not be published.