This month gives highlight to integrating and developing personal brand to corporate brand. Mitchell Levy, Chief Instigator of Ahas on the Aha Amplifier (http://AhaAmplifier.com), is pleased to have #ThoughtLeader Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency as a co-host. The episodes focus on B2B most especially on how to develop individual #ThoughtLeadership brands alongside the corporate brand.The conversation includes building #ThoughtLeadership brand and creating contents for #ThoughtLeadership. CEOs and the team should discuss together and amplify their voice through social networks.
In Episode 75, Mitchell introduces his co-host for the month of June #ThoughtLeader Todd Van Hoosear (@vanhoosear)and shares his idea that 100% of the employee base should be #ThoughtLeaders. There are many corporations that are struggling with the concept of promoting the individual #ThoughtLeadership of their employee base and they should find the balance especially for B2B organizations. Todd also shares that each one is a spokesperson and medium of where they work for.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-075-co-host-todd-van-hoosear/
In Episode 76, #ThoughtLeader Scott Monty (@ScottMonty), who owns a consulting firm, Scott Monty Strategies joins in with Mitchell and Todd. He shares the transition process from corporate to entrepreneurship. Mitchell discusses about the support corporations should give to each employee’s individual brands. Scott supports the idea that these insecure corporations miss a huge opportunity and may likely disappear. Todd shares about CMOs turning into future CEOs and CMOs should address on putting a face to #ThoughtLeadership. He adds that if all are to be #ThoughtLeaders, who will be the #ThoughtDoers?
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-076-guest-scott-monty/
In Episode 77, #ThoughtLeader Paul Gillin talks with Mitchell and Todd on how he built his personal #ThoughtLeadership brand. Their talk includes reasons orgs should support the employees individual brand to advance the business. Paul adds that each organization should use all resources for promotion and guide the millennials who compose the largest demographic group in US workforce.The discussion also touches on how #ThoughtLeadership has evolved to become more democratized and how #ThoughtLeadersare able to leverage different channels to take the audience to different levels.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-077-guest-paul-gillin/
In Episode 78, Mitchell and Todd has a very interesting discussion with Emily Reichert (@EmilyLReichert), CEO of Greentown Labs, Inc. The discussion was on B2B #ThoughtLeadership particularly on building your own brand around the company brand. Mitchell tells that a big concern for companies to figure out is balancing the two. Using one’s personal brand to build the corporate brand are important to grow together. Also discusses on an advocacy to create an alternative to venture capital funding.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-078-guest-emily-reichert/
In the last Episode (79) for June, it is an exciting interview with Ann Handley, a renowned author and marketing content expert of MarketingProfs. She shares with Mitchell and Todd valuable tips on creating content for #ThoughtLeadership. At Marketing Profs, employees are encouraged and supported to build their own brand. She adds that in finding your voice you think of three adjectives that best describe you. Mitchell remarks of the irony of trusting employees to do the work for corporations but not trusting them to talk about what they do. Provide opportunities and the right tools and techniques to use social media are the solution.
The blog with embedded audio and video: http://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-079-guest-ann-handley/
You will learn from the 5 episodes of this month the ways to put together the personal and the corporate brand and reasons behind why doing so would greatly make businesses successful.
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