Thought Leader Life 127: Guest James Ford

Our co-hosts for Episode 127 are John Dunlap (@JohnCDunlap) and Marty Desrochers (@IconicMarty) and our guests is James Ford.



In this episode, Mitchell Levy, The AHA Guy at AHAthat:, together with his co-hosts, John Dunlap, CEO of Iconic Attractions Group (, and Marty Desrochers, President of Operation: Pineapple (, hold an inspiring interview with James Ford, Category and Revenue Growth Management for consumer packaged goods, with experience in companies like Red Bull and Coca-Cola.

James offers a perspective on how to better understand customers and significantly improve sales by creating smart decisions and developing products that meet the needs of the clients. He also stated that when working with retailers, you have to be consistent, honest, and objective in order to gain their trust. Helping them become successful not only benefits their business but yours as well.

No matter what type of industry you’re in, this episode is a great avenue to gain insights from to improve your sales performance, develop customer engagement, and successfully hit your business goals.

There will be two more exciting sessions where they will invite other phenomenal guests to share their perception, tips, and experiences with regard to maximizing profit and enhancing sales revenue management strategies.

To learn more about Thought Leadership and how it can help you become successful, feel free to subscribe at:

Don’t miss the following inspiring AhaMessages from the episode:

• Cities & companies must work together to foster the idea of attraction. There’s a saying: A rising tide lifts all boats. @johncdunlap
• Is your brand not really growing that effectively? Then consider putting some value-added ingredients to it.
• What phenomenal ideas do you have in order to maximize revenue? @happyabout
• Food service bundling is a great example of good revenue growth management method. What practices do you have?

Find out more in the “Aha Moments from Thought Leader Life” eBooks that are up for grab in the social media-enabled eBook platform, AHAthat:


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