Thought Leader Life 189: Guest Ray Makela



Build high-performance sales teams through effective sales training programs. This episode features #ThoughtLeader and #Expert Ray Makela (, a business development executive, entrepreneur, and technology leader with over 25 years of management consulting and sales experience.

Ray is the managing director and CEO at Sales Readiness Group. He is responsible for managing profitable growth and client success. For over a decade, Sales Readiness Group has helped companies drive better sales performance by working with their sales teams, particularly the sales managers, to improve critical skills that are necessary for consistent and upward-trending sales. Ray is dedicated to helping mid- to large-sized companies build effective sales teams and equip them with the knowledge and tools to be successful in their sales performance.

To learn more about Ray, go to To get in touch with him, visit

Here are a couple of AHAmessages from this episode:

  • The pain point of mid- to large-sized companies is not having the knowledge nor the tools to be successful in their #SalesPerformance. @RayAMakela
  • Mid- to large-sized companies can benefit from equipping their sales managers with the tools and skillsets they need to run high-performance sales teams. What tools and skillsets does your sales manager have? #SalesPerformance @RayAMakela
  • An expert in sales can help build training programs designed to develop the sales and management skills critical to creating a high-performance sales team. Consider learning from one who can train your team! #SalesPerformance
  • Mid- to large-sized companies can increase their #SalesPerformance through effective sales managers who actively listen to their sales reps and help them do a good sales job. What methods do you use to help your team? @RayAMakela
  • Improving the skills of sales managers can help mid- to large-sized companies achieve outsized results for the investment because the entire team benefits. What skills does your sales team have? #SalesPerformance @RayAMakela

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