Thought Leader Life 190: Guest Ryan Foland



Simplify your message through the 3-1-3 Method® to create a greater impact. This episode features #ThoughtLeader and #Expert Ryan Foland (, who helps executives, leaders, and salespeople simplify their written and spoken messages so they can communicate their brand in a way that people actually understand.

Ryan helps his clients narrow down their core message from a long and hard-to-digest description into three sentences, then down to one sentence, and finally into just three words. Through this 3-1-3® Method, he helps executives, leaders, and salespersons avoid the familiar situation of talking themselves out of a sale, a deal, or just about any goal every time they say the wrong stuff in the wrong order.

To learn more about Ryan Foland, go to To get in touch with him, visit

Here are a couple of AHAmessages from this episode:

  • The pain point of executives, leaders, and salespeople is that they struggle to explain what they do in a concise way and they talk themselves out of what they really want. #SimplifyYourMessage.
  • When you learn how to #SimplifyYourMessage into three words, you can become a better communicator of your own brand. Are you simplifying your message?
  • If you know how to #SimplifyYourMessage, you can figure out the box to stay in when talking to your prospects. Once you have those borders in place, you say less and let people engage more.
  • Prospects don’t usually care about your story, but rather how they see themselves in your story. Consider learning how to portray your brand in a way that focuses on solving your prospects’ problems. #SimplifyYourMessage
  • Have you tried sharing your whole self, both the good and the bad, when communicating your brand? Being authentic can lead to better relationships with your clients. @RyanFoland

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